Why You Should Consider A Ghostwriter For Your Next Project
With any long-form content writing project (magazine articles, case studies, whitepapers, even books), we like to start by recording a conversation with clients on the topic we want to write together. Then the writer transcribes what was said and edits it down to a project thesis we can use as a first draft to mold and tweak from there.
Often when that first draft comes back, people are surprised at the way their words read differently from what they remember saying. What experts intend to communicate and what gets written down on the page are always different. We say that with confidence after working on hundreds of projects and writing millions of words for other people.
This is just one of several reasons that individual personalities and brands can benefit from a ghostwriter’s guidance on their next writing project. Here are a few others to consider.
Ghostwriters Are A Buffer Between You & Words
Working with a writer gives you someone to push for clarity when the first draft isn’t exactly as you imagined. The writer is there when you know just what you want to say but don’t have the words to get it down on the page. Once you and your writer have a rapport, that person can anticipate your meaning and write an article out of a brief thought.
Ghostwriters Keep You On Schedule
Rather than allocating time to publish quality stories once a quarter—or (gasp) weekly, hiring a writer can speed up the process of creating content. While you continue doing the work that makes you an expert, a content writer can be knocking off projects on your ever-growing list of ideas. This person also wants to get paid, so you’ll never have weeks go by without working on your writing.
Ghostwriters Know Your Audience … And Your Competition
How you talk to a colleague is much different from how you speak to potential customers or people just starting in your field. Did you know that the average person reads at an eighth-grade level? When you know a topic inside and out, it’s hard to remember that not everyone speaks the terminology as well as you. A writer can help you explain complex ideas while keeping the language simple so that anyone interested can fully absorb the content.
Furthermore, you may know the inner workings of your competition, but do you know how they perform when it comes to content strategy? Are they consistently ranking on Google for keywords you want to dominate? A content writer can find ways to make your voice louder than the rest.
Ghostwriters Know SEO Writing
You can write an article that is perfectly entertaining and informative simultaneously, but if it isn’t search-engine optimized, no one will read it. Any piece of online content needs search engine optimization (SEO). It is essential to make your writing appear in search results so people find it and read it. A pro ghostwriter will look at your keywords and your competition and devise a plan to ensure you come out ahead. You might know a thing or two about SEO, but this work constantly changes as the internet expands. So why not have a professional staying on top of this for you?
Even Excellent Writers Work With Ghostwriters
We guess that if your content strategy goals were going well, you wouldn’t be reading this article right now. Don’t be afraid to reach out to our team about doing a test project to see if you like the group writing process and the work created.
Remember, you are the expert; you are the writer of the content. A ghostwriter offers consistency, speed, and discipline to drive your content plan, so you get everything you want to say down on the page time and time again.
Even experienced authors such as Wilbur Smith, James Patterson, and Tom Clancy have turned to ‘co-authors’ to complete a project. Demand for their books is so great, they don’t have the capacity to write enough to satisfy their readership. Wouldn’t that be a fantastic problem to have?